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Brand Voice

This is the voice Virlo writes in — everywhere. Pick a preset or write your own, and every generation from here on has to obey it.

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Pick a voice

Describe your brand voice in 2-3 sentences *

Be specific. "Professional" is too vague. "McKinsey consultant presenting to a skeptical board" is specific.

Words and phrases we regularly use

Industry terms, company-specific language, phrases your audience recognizes

Words and phrases we avoid

Industry clichés, overused buzzwords, terms that feel inauthentic. Comma-separated. Enforced as a hard rule.

Paste 2-3 pieces of content that sound like you *

The AI will match this style. Tweets, LinkedIn posts, email copy, ad copy that performed well.

Sentence style *

Humor level3/5

1 · Dead serious2345 · Constant jokes

Aggression level3/5

1 · Diplomatic2345 · Confrontational

Generic AI output vs. your Brand Voice output on the same topic.

Tone description (≥20 chars) and examples (≥30 chars) required.