Hooks decide whether your video gets watched or scrolled past in half a second. Below are 100 that are working right now, sorted by intent. Steal, remix, film.
Founder & personal story hooks
- People always ask me…
- Touch me and you'll find out who I really am…
- You're only [age], your [task] can't be that good…
- I still remember the day when everything changed.
- What I learned the hard way, so you don't have to.
- What I learned from my biggest failure…
- My journey from 'meh' to 'heck yeah'…
- If I can go from struggle to goal, you're next.
- I wish I could tell my younger self this.
- I made a huge mistake…
- I ignored this advice for years.
- This changed everything for me.
- Everything changed after I realised this.
Educational & teaching hooks
- Teaching you about x in 30 seconds…
- Let me save you hours.
- Don't know how to [achieve goal]? Let me show you how.
- What no one tells you about starting out in [topic].
- Here's what no one tells you about [topic].
- Here's the shortcut I wish I knew.
- The easiest way to improve at…
- The truth about getting better at…
- This is exactly what I'd do if I started over.
- Here's something most people miss.
Curiosity hooks
- Nobody mentions this but…
- I wish I knew this earlier before…
- Ever notice this pattern…
- This may surprise you but…
- I just figured this out…
- The biggest mistake people make with…
- Nobody prepares you for this part of…
- This sounds fake, but it's true.
- The difference is bigger than you think.
- I can't believe nobody talks about this.
- Here's why you're stuck.
- The hidden reason you're not seeing results.
- The answer is simpler than you think.
- I've been keeping track, and…
- I was shocked when I discovered this.
Contrarian & opinion hooks
- You may not agree with this but…
- Here's the real truth…
- The advice everyone gives is wrong.
- This is what nobody wants to hear.
- The internet got this wrong.
- Most people get this completely wrong.
- Ever wondered why [common belief] doesn't work?
- Here's why [unexpected action] might be the smartest move you make.
- Let's settle this once and for all.
Transformation hooks
- I turned [challenge] into [success], and you can too.
- Want to know how I achieved x?
- I made [number] in [time frame] by doing [simple action].
- Here's how I went from [low point] to [high point].
- I did [amazing result] in [time frame].
- This one thing changed my results overnight.
- This simple change made a huge difference.
- This one decision changed everything.
- Here's what happened when I went all in.
Problem–solution hooks
- Struggling with [common problem]?
- Tired of [problem]?
- I used to [describe problem], until I found this…
- If you're dealing with [issue], this is for you.
- What if I told you solving [problem] is easier than you think?
- Say goodbye to [problem] with this simple trick.
- This might be your missing piece.
- This habit is secretly holding you back.
- You don't need more motivation. You need this.
Question hooks
- Do you want to [achieve goal] without [obstacle]?
- What's stopping you from [achieving goal]?
- Have you ever wondered why [unexpected fact]?
- Would you try [method] if it could [result]?
- What would you do if you knew you couldn't fail?
- Do you know the secret to [achieving a goal] faster?
- Have you tried [this thing] yet?
- What if I told you that you've been doing [common task] wrong this whole time?
- Do you know the #1 mistake…
- Why is everyone suddenly obsessed with…
- Ever wondered why…
Challenge & engagement hooks
- Only 1% can pause at the right time!
- Pause for a second…
- Stop scrolling for a second.
- Before you do that, watch this.
- I challenged myself to…
- This is your sign to start.
Experiment & results hooks
- I tested this so you don't have to.
- I tried this for 30 days. Here's what happened.
- Here's what happened when I stopped…
- The results surprised me.
- I didn't expect this to work.
- You'll never believe what happened when I tried…
- Most people quit right before this happens.
- Nobody believes me until they try it.
Product & business hooks
- I made an x where you can x.
- If doing x isn't an option, but staying the same feels impossible, this page is for you.
- You need this now.
- This works way better than you'd expect.
- This strategy is completely underrated.
- I found a better way.
- This deserves more attention.
- If you're serious about improving, watch this.
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