Measured from real generations this month. Same source as every other number on this page.
Organic content that sells the product
A month of product-led short-form, planned and scripted before your next drop.
Tell us what you sell and watch Virlo write your next video. (about 1 min to run your audit — plans generate in 20 seconds)
Takes 20 seconds. Free preview — no signup required.
Harry built Virlo because he was the one posting at 11pm on a Sunday.
Harry Rehbein, founder of Virlo · 1 min 12 sec
Who's behind Virlo
Harry Rehbein (18) is the face of Virlo — he lived the problem, posting at 11pm on Sundays and guessing what to make next. He took it to his co-founder, a 36-year-old operator, who turned it into a real product and runs the operations behind it: the systems, the billing, the support, the day-to-day.
So you get both: someone who actually posts every week, and someone with a decade and a half of building and running businesses making sure it holds up.
What you actually get.
One post from a 30-day calendar Virlo generated. Hand it to your editor or freelancer and start filming.
"We got 400 returns in one month. The product was fine."
"We got 400 returns in one month. The product was fine.
People were using it in the wrong order.
So we changed one line on the label, and here's what happened…"
- 01Product in hand — First line to camera holding the product, natural light, no studio.
- 02Macro demo — Close-up of the step people get wrong, filmed on a bench.
- 03Straight to camera — Say the offer once, product still in frame.
Comment "ORDER" and I'll send the 3-step routine.
Real Virlo output for a DTC brand, not a customer's post. Return rates and revenue figures are placeholders for your own — Virlo never invents a statistic for you.
Real screens. Real deliverables.
This is what you open on Monday morning. Every shot below is a zoomed-in crop of a real Virlo screen — tap any of them to see it full size.
A month of content, laid out and ready to film.
Virlo builds a 30-day calendar across its four campaign lanes. Every slot ships with a hook, script and shot list. One shared source of truth, whether that's just you or a team of ten.
Zoomed in on one post from the calendar, so the script and shot list are readable here.
Upload a draft. Get concrete rewrites back.
Score, hook rewrites, retention flags and a B-roll plan against your actual video — so you ship stronger cuts before anything goes live.
This is the written scorecard you get back — not the video player you upload into.
A weak draft scored 25. The fixes are worth +45.
This is a real draft that scored 25/100 — a slow intro that was killing watch time. Virlo lists what's already working, then ranks the exact fixes with the points each one is worth: +15, +10, +8, +7, +5. Make them and the same draft projects to about 70. That's the point of the score — it tells you what to change, not just how you did.
Est. views 200–500 · Est. likes 10–25 for this draft as it stands. The projected score is the sum of the fixes Virlo listed, not a guarantee.
A 5-point plan every Sunday, tuned to last week's numbers.
Your goal, cadence and last week's performance become a weekly brief — five concrete actions, wins to stack, watch-outs to avoid. You walk into Monday with a plan, not a blank page.
Whole card, top to bottom — nothing cut off mid-sentence.
The parts of Virlo nobody expects.
The plan, scripts, shot lists and scoring are above. These four are the ones people find after they sign up.
It reads your website once, then remembers your business
Paste your URL at signup and Virlo builds a dossier — what you sell, who you sell to, the words you already use. Every tool after that starts from your business instead of asking you to re-explain it.
Point it at a rival account and see what's carrying them
Virlo reads the profile, pulls the formats and openings doing the heavy lifting, and tells you which of them fit your business — and which you should leave alone.
Ask a marketing question and get an answer about your business
Pricing pages, ad angles, cold email, landing page copy, whether an idea is worth filming. It answers with your dossier and brand voice loaded, so it's not generic advice.
Log what you posted and Virlo plans around the results
Drop in the views a post actually did. Next week's plan leans into what worked for you and quietly drops what didn't — so month three doesn't look like month one.
Real businesses. Real results.
One-person shops, local businesses and marketing teams use Virlo
to plan the month, not just the next post.
Source: 250K+ is the sum of the 2 accounts shown below, read from each customer's own analytics screen. These are highlighted accounts, not every Virlo user — so it isn't a site-wide total.
"The shot list is the bit that saved me. I used to spend Sunday deciding what to film — now I open Virlo, film the angles it lists, and I'm done."
"The hook list is what I actually use. I pick one, film it on my phone that morning, and I've stopped rewriting the caption five times before posting."
Every quote here comes from a real paying account who approved the exact wording before it went live.
Each customer has messaged or video-called the founder directly. No sourced quotes, no stock names.
View counts come from the customer's own analytics screen, shared with us — not estimated by us.
If we can't back a claim, it doesn't go on this page. Illustrative examples are always labelled.
How many hours do you get back?
Slide the numbers to match your setup — one person or twenty. We'll do the math.
That's time back, not cash. Tick the box on the left if you pay someone hourly and we'll show the dollar figure too.
AI writes copy. Virlo builds the plan.
A chat tool can write you a good hook. What it won't hand you is a dated month of posts, a shot list per video and one calendar your editor works from. That's the gap Virlo fills.
What eats your Sunday night.
The six things you do before a single video gets filmed. Virlo does all six in 20 seconds, for a whole month of posts.
The minutes are our own estimates of what this takes by hand, not a study. Yours may be faster.
Yes, it really takes 20 seconds. Watch.
Three steps. That's it.
Set brand, voice & goal
One-off setup, about two minutes. Industry, audience, brand voice and the business outcome you're going for. Virlo locks to your tone so every script sounds like your brand — not AI.
Generate a month of content
Virlo builds a 30-day calendar across its four campaign lanes. Every post ships with a hook, full script, shot list and CTA ready to film.
Hand it to anyone
Export to your editor or freelancer. Adapt any post for TikTok, Reels and Shorts in one click. Your team spends time filming and posting — not staring at blank docs.
Two different numbers on this page, so they don't read as contradictions: setup takes about two minutes, once (step 1). Generating a plan takes about 20 seconds, every time after that (step 2).
Cheaper than one Sunday night of planning.
Every plan replaces your Sunday night planning session. Start with a 7-day free trial, cancel anytime.
- Content calendar (30 days planned)
- Campaign hook generator
- Content strategy brief
- Visual asset library (B-roll cues)
- Weekly content sprint (batch plan)
- Multi-platform adaptation
- Hashtag & keyword research
- A/B test suggestions
- Content vault + export
- Basic analytics
- Team seats + shared calendar
- Priority support
- Content calendar (30 days planned)
- Campaign hook generator
- Content strategy brief
- Visual asset library (B-roll cues)
- Weekly content sprint (batch plan)
- Multi-platform adaptation
- Hashtag & keyword research
- A/B test suggestions
- Content vault + export
- Basic analytics
- Team seats + shared calendar
- Priority support
- Content calendar (30 days planned)
- Campaign hook generator
- Content strategy brief
- Visual asset library (B-roll cues)
- Weekly content sprint (batch plan)
- Multi-platform adaptation
- Hashtag & keyword research
- A/B test suggestions
- Content vault + export
- Basic analytics
- Team seats + shared calendar
- Priority support
Who Virlo is built for.
One product, but what it does for you changes with your setup. Here's exactly what changes for each.
What changes: your founder voice gets locked in once, so every script sounds like the brand, not stock AI copy.
What changes: organic hooks get tested cheaply first, so you know what to put money behind.
What changes: your editor gets numbered shot lists instead of a vague brief in DMs.
What changes: each drop gets its own campaign lane with dated posts leading into launch day.
Not sure it's a fit for your business? Start your 7-day trial and cancel any time.